Dave Cracked Up (Blog), Uncategorised Leave a Comment

Just downloaded the new Nine Inch Nails “album” – Ghosts I-IV.

Although there may be no real “hits” on this … album (I guess that’s what you’d call it), it’s a pretty darn good thang and how can you argue with $5 for 36 DRM free lossless tracks?

I’m quite impressed with how Trent Reznor keeps up with and helps drive trends in the music industry – especially in the use of technology to produce, distribute and market music.

Much like the Radiohead album “In Rainbows” – NIN is distributing this stuff on their site directly to the consumer. Except it’s not “pay what you think” – you can download the first 9 tracks for free and if you want all of them, it’s $5.

It’s all instrumental and was put together in 10 weeks. From their site:

“This music arrived unexpectedly as the result of an experiment. The rules were as follows: 10 weeks, no clear agenda, no overthinking, everything driven by impulse. Whatever happens during that time gets released as… something.”

Pretty darn good experiment if you ask me…

I think it’s this kind of stuff that is going to slowly going to keep kicking the music industry in the a$$. I don’t believe that the record industry is ever going to go away completely, but I think it’ll diminish in importance and influence. There are always going to be people who want to be fed their music and will rely on the industry (record companies, radio stations, mass media publications, brick-n-mortar stores) to help choose music.

I think that this generation, and to some extent the previous one, have taken advantage of the resources the Internet provides them and started to bypass the antiquated music distribution/marketing pipeline. Artists and music consumers are more intimately aware of and involved with each other – everything going between the two is from the source and unfiltered.

It’s all cool… 😉

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